The associative tourism is essential to grow tourism throughout the year
The associative tourism is strategic, mainly because it allows a clever seasonal adjustment.
Over the years, Tourist Trend built a network of strong relationships with over 20.000 decision-makers in company staff clubs, thematic associations and international federations for leisure, in Italy and throughout Europe, especially in France and Spain.
Thanks to a continuous update, Tourist Trend is one of the experts in the field of the associative tourism in Italy and has organised some of the main professional events for associative tourism specialists.
We mention in particular Bit Buy Club, the workshop linked to BIT of Milano Tradeshow for associative tourism. Tourist Trend organised the event for 10 years, involving over 1,500 Italian and European associations.
In addition to this, Tourist Trend, arranges roadshows, educational tours and workshops for associative tourism specialists, to provide inspiration and ideas to Company staff clubs, Associations and Federations and choose consciously the destinations to offer to their members.
The pandemic has changed the scenarios and perspectives in the tourism industry and had a relevant impact for the associative tourism.
In May 2021 we carried out a survey addressed to the decision makers of the associative tourism in Italy, to have a report on the planning and destinations before the pandemic and a projection for the near future.
Interesting data have emerged, highlighting the ongoing changes, but also confirming a stability of the industry, after an early phase of uncertainty.
The associative tourism has redefined the type of holidays and the choice of destinations
Compared to 2019, the planning is oriented towards nearby destinations, favoring individual trips or in small groups and by their own means. Most of the interviews prefer Northern Italy, followed by the South, including the hinterland and the islands.
Among the European destinations, stand out Spain, Portugal and Greece, followed by Austria and some non-European countries.